What and who the company is including products, locations, competitors. They will expect you to know! Industry trends, what are the challenges and opportunities that may impact the business? The business strategy?
- What are their goals long and short term? How do they plan to reach them?
- Company culture - Is formal? Laid back? Use the website to get an idea.
- Company reputation - What comes up when you google this company?
Good things? Negative things?
How you dress for an interview is your first impression during the process. It's a visual assessment to see if you are taking the interview process seriously and if you'll fit in with the company culture. Unless specifically told otherwise, you'll want to dress in business attire. Hair, teeth, facial hair, and nails should all be well groomed.
A conservative suit - a jacket with a shirt and tie paired with pants or a skirt in basic colors such as black, navy or grey. Finish the look with dress shoes, basic pumps or flats. Make sure they are closed toe and comfortable - you never know how much you might have to walk. Keep accessories like belts, watches and jewelry simple. Nothing tight or short. Maintain a classic look.