Music Business Marketing
MUS-Z 345/ 3 Cr.
A comprehensive and hands on approach to creating both a marketing, E-marketing and promotion campaign for music business. The emphasis will be on intelligent, innovative and successful marketing and promotion strategies in today's music industry. Professionals within the music industry will be occasional guest lecturers in the class.
- Available Online: Yes
- Credit by Exam: No
- Laptop Required: No
Instruction Goal
- Develop an integrated approach to music marketing in the focus areas of Press, Retail, Distribution (online and traditional), Radio, Advertising, Merchandising, and Touring.
- Create a timeline and a working marketing plan tailored to particular artist’s individual strengths.
